Brain and Effort

Discover how the anterior mid cingulate cortex plays a crucial role in tracking effort and enhancing the will to persevere. Engaging in challenging tasks, especially those you initially resist, can boost brain function and health. Deliberate cold exposure, whether through cold showers or ice baths, serves as an effective method to stimulate this brain region, even if it’s not your favorite activity. Embrace the discomfort for lasting cognitive benefits!