Published May 13, 2021

507: Robert Cialdini | A New Look at the Science of Influence

Robert Cialdini, the 'Godfather of influence,' unravels the science of influence, detailing the powerful impacts of reciprocity, commitment, consistency, authority, and social proof on human behavior, while offering strategic insights for ethical influence and decision-making across various contexts.

Episode Highlights

Topics covered

Questions from this episode

- Explain more about the abundance vs. scarcity mindset in detail
  Asked by 13 people
- What are the key principles in Robert Cialdini's book 'Influence'?
  Asked by 9 people
- What are the key points from the episode How to Figure Out What You Really Want: Use This Life-Changing Hack?
  Asked by 9 people
- Tell me about the book "Thinking, Fast and Slow"
  Asked by 5 people
- What is the impact of influence?
  Asked by 5 people
- Why do people offer help?
  Asked by 3 people
- Can you explain more about the opportunity to gain value in the context of the scarcity loop?
  Asked by 2 people
- How can influence be used appropriately?
  Asked by 2 people
- What is the relationship between people who write down their goals and the likelihood of achieving them?
  Asked by 1 person
- My friendships seem to fall apart, and my friends act like there's nothing to be expected from these friendships. I have the impression that the bad qualities of my friends are transferred to me, which deepens this negative phenomenon. How can I address this issue?
  Asked by 1 person
- How do cult leaders manipulate people?
  Asked by 1 person
- How does indoctrination affect people?
  Asked by 1 person
- Who is Robert Cialdini?
  Asked by 1 person

Episode Highlights

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507: Robert Cialdini | A New Look at the Science of Influence

Topics covered

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Questions from this episode

Episode Highlights

ReciprocityRobert Cialdini, the 'Godfather of influence,' shares practical applications of reciprocity in various contexts, from business to personal relationships and even war zones. He also delves into the psychological mechanisms that make reciprocity such a powerful tool.

Reciprocity

Commitment and ConsistencyRobert Cialdini explores how commitment and consistency shape behavior and decision-making. He shares real-world examples and strategies to marginalize undesirable behavior and boost positive actions.

Commitment and Consistency

AuthorityRobert Cialdini shares strategies for building trust and authority, emphasizing the importance of credibility and authenticity. He also discusses ethical influence and techniques to defend against undue influence by perceived authorities.

Authority

Social ProofRobert Cialdini examines the profound impact of social proof on human behavior, especially in emergencies and marketing. He provides insights into how misapplied social proof can lead to unintended consequences and how understanding conformity can enhance marketing strategies.

Social Proof

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