Published Feb 17, 2025

How Hormones & Status Shape Our Values & Decisions | Dr. Michael Platt

Neuroscientist Dr. Michael Platt delves into how hormones and social status shape human values and decisions, exploring the influence of technology on attention, social hierarchies on decision-making, and the powerful role of hormones like oxytocin and testosterone in behavior and cognition.
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  • Primate Structures

    explores the complexity of primate social structures, drawing parallels to human societies. He describes experiments where monkeys interact naturally, revealing insights into their decision-making processes and social dynamics 1. These studies show that monkeys, like humans, are influenced by social status and perceived value, even favoring brands associated with high-status or attractive peers 2.

    There's a little monkey in all of us.

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    This suggests that our valuation systems may be deeply rooted in evolutionary biology.

       

    Human Hierarchies

    Human hierarchies and social status significantly impact decision-making and perceptions of value. discusses how confirmation of our beliefs activates reward mechanisms in the brain, reinforcing group affiliations 3. This tribal nature is evident in political affiliations, where empathy and social bonds are often limited to in-group members 4.

    It's like blues versus reds.

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    Such dynamics highlight the challenges in bridging divides and fostering cooperation across different social groups.

       

    Group Dynamics

    Group dynamics are shaped by hierarchical structures, affecting cooperation and empathy. Classic psychology experiments show that common goals or threats can unite opposing groups, fostering alliances 5. explains that altruism and cooperation are influenced by group selection, where selfless individuals can enhance group success 6.

    It's a self-reinforcing signal.

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    These insights reveal the intricate balance between individual and group interests in social interactions.

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