Updating Influence
Robert spent two and a half years infiltrating the training programs of influenced professions to identify universal principles of persuasion. He found that including these principles in a message significantly increases the likelihood of a "yes" response. It was time for an update to his classic book, Influence, to reflect new research and current events.In this clip
From this podcast
The Jordan Harbinger Show
507: Robert Cialdini | A New Look at the Science of Influence
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