Marginalizing Undesirable Behavior
Robert and Jordan discuss how marginalizing undesirable behavior, such as theft, can cut it in half. They also touch on the importance of credible authority and disclosing shortfalls or weaknesses in advance to create a more trustworthy impression.In this clip
From this podcast
The Jordan Harbinger Show
507: Robert Cialdini | A New Look at the Science of Influence
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