Building Trust
Robert explains that the two most important features in effective communication are expertise and trustworthiness. He also shares a strategy to instantly build trustworthiness by mentioning a weakness before presenting the strongest argument. Jordan and Robert give examples of how to apply this strategy in different situations.In this clip
From this podcast

The Jordan Harbinger Show
507: Robert Cialdini | A New Look at the Science of Influence
Related Questions
How do you describe an employee who develops credibility based on their hard work in the episode 507: Robert Cialdini | A New Look at the Science of Influence and the clip Building Trust?
How do you describe an employee who develops credibility based on their hard work?
How do I know if you are credible?