Commitment and Consistency
Robert explains how the Chinese used commitment and consistency to brainwash American POWs during the Korean War. This principle is still being used today in unsavory organizations such as cults. It involves having people take a small step that seems harmless, but then using that as a commitment to build upon until they perform behaviors they never would have agreed to before.In this clip
From this podcast

The Jordan Harbinger Show
507: Robert Cialdini | A New Look at the Science of Influence
Related Questions
What are real-life examples of commitment as discussed in the episode 507: Robert Cialdini | A New Look at the Science of Influence and the clip Commitment and Consistency?
What is the psychology behind cults, as discussed in the episode 507: Robert Cialdini | A New Look at the Science of Influence and the clip Commitment and Consistency?
What is the psychology behind cults as discussed in episode 507: Robert Cialdini | A New Look at the Science of Influence and the clip Commitment and Consistency?