Authenticity and Influence
Robert Cialdini discusses how authenticity is an amalgamation of principles such as trustworthiness and scarcity. He advises people to expect the best from those they deal with, which leads to generosity and commitment. Jordan Harbinger and Cialdini also discuss the importance of breaking down principles into discrete parts to understand how they are used in real-time.In this clip
From this podcast

The Jordan Harbinger Show
507: Robert Cialdini | A New Look at the Science of Influence
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