Identity and Rules
Dan Ariely discusses the power of identity in creating continuity and maintaining rules. He explains how identity can be helpful in motivating people to adhere to rules and how it can be created through various means such as public commitment. Jordan Harbinger and Dan Ariely also discuss the importance of having rules and how they can be maintained even without a strong identity.In this clip
From this podcast

The Jordan Harbinger Show
417: Dan Ariely | The Hidden Logic That Shapes Our Motivations
Related Questions
What are more examples of identity-based habits based on the episode 417: Dan Ariely | The Hidden Logic That Shapes Our Motivations and the clip Identity and Rules?
How does identity affect behavior in the episode 417: Dan Ariely | The Hidden Logic That Shapes Our Motivations and the clip Identity and Rules?
What are identity-based habits?