Omnichannel Tensions
Kat Cole, former group president of Focus Brands, discusses the tensions between franchisees and omnichannel retail. She explains how the perceived misalignment of incentives can be resolved through building the brand and creating complementary sales channels. Cole highlights the importance of respecting the emotional element of the tension and viewing the brand as an ecosystem.In this clip
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The Knowledge Project
The Power Of Possible - Kat Cole | The Knowledge Project 117
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