Smaller is Better
Kat shares her experience of introducing a smaller, less expensive cinnamon roll to the menu at Cinnabon. Despite resistance from franchisees, she explains how it was necessary for both pricing and caloric reasons. This experience taught her how to get people to change even when they don't want to.In this clip
From this podcast
The Knowledge Project
The Power Of Possible - Kat Cole | The Knowledge Project 117
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