Scaling with Specificity
Seth emphasizes that in order to scale, it's crucial to focus on a specific audience rather than trying to appeal to everyone. By being specific, businesses can attract the few people who truly care and are willing to invest their time and money. Seth's insights apply to various industries, from agriculture in Kenya to shoe sales in Belgium.In this clip
From this podcast
Akimbo
Simultaneous invention
Related Questions
What is the smallest viable audience as discussed in the episode "Why SPENDING MORE Time & Energy WON'T Make You SUCCESSFUL!" | Seth Godin & Lewis Howes and the clip Finding Your Audience?
What did Seth Godin say about not seeing the market as people who are broke like you? He mentioned that there are people ready and willing to spend money to make themselves happier.