Targeting the Right Audience
James discusses the importance of identifying where potential readers congregate and how that influenced his book launch strategy. He emphasizes the overlap between his focus on continuous improvement and the interests of venture capitalists, while reflecting on the unexpected success with CrossFitters as a target audience. The conversation reveals the significance of influencer outreach and the potential for broader engagement beyond immediate sales.In this clip
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Tim Ferriss Show
James Clear, Atomic Habits — Strategies for Mastering Habits, Questions for Growth, and Much More
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