Influencer Book Launch
The strategy of sending books to top CrossFitters created a buzz, as many shared their excitement on social media, making it feel like everyone was reading the book. By expanding to other fitness communities like bodybuilders and powerlifters, the book gained traction and became a valuable resource for trainers and clients alike. This approach highlights the importance of timing and scale in marketing efforts, demonstrating that even familiar strategies can yield significant results when executed thoughtfully.In this clip
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Tim Ferriss Show
James Clear, Atomic Habits — Strategies for Mastering Habits, Questions for Growth, and Much More
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