Digitizing Smell
A groundbreaking algorithmic framework has been developed to predict the perceptual similarity of molecular mixtures, allowing for the creation of olfactory metamers—distinct mixtures that smell identical despite having no overlapping components. This innovative approach not only challenges traditional perfumery concepts but also lays the groundwork for digitizing scent, enabling the prediction of odors from any molecular combination. With a comprehensive map of 4,000 molecules and their perceived smells, the potential for new olfactory experiences is now within reach.In this clip
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Huberman Lab
Dr. Noam Sobel: How Smells Influence Our Hormones, Health & Behavior | Huberman Lab Podcast
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