Maximazer VS satisfacer

The concepts of maximizers and satisficers refer to different decision-making styles in various aspects of life, including shopping and relationships.

Maximizers

• Definition: Maximizers seek the best possible option by exhaustively comparing choices before making a decision.
• Behavior: For instance, when shopping for a sweater, a maximizer might find one they like but hesitate to buy it, believing there might be a better option elsewhere. They often visit multiple stores searching for something superior, which can lead to dissatisfaction with their final choice due to the constant worry that a better option might exist.
• Consequences: This approach can be emotionally and cognitively taxing. As noted by Lori Gottlieb, maximizers frequently feel less content with their purchases, always feeling they might have missed something better elsewhere, similar to how they might behave on dating apps, perpetually searching for the next best match rather than appreciating what they have 1.

Satisficers

• Definition: Satisficers, on the other hand, are individuals who opt for a "good enough" choice that meets their criteria without excessive comparison.
• Example: The satisficer would have confidently purchased the first sweater that meets their needs and would feel happy with that decision, leading to greater overall satisfaction.

This distinction highlights how a more relaxed decision-making style (satisficing) can often result in greater happiness compared to the stress and dissatisfaction that can accompany maximization 1.