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Published Sep 13, 2019

The Soulful Art of Persuasion with Jason Harris and Lewis Howes

Explore the soulful art of persuasion with Jason Harris as he reveals key principles for mastering influence through genuine relationships, generosity, and skill mastery. Delve into engaging marketing strategies and the transformative power of empathy and collaboration in building impactful connections and enhancing brand storytelling.
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Episode Highlights

  • Long Game

    Jason Harris emphasizes the importance of playing the long game in building relationships. He believes that success comes from long-term value rather than quick, transactional deals. This philosophy, called 'Never Be Closing,' encourages focusing on the enduring value of relationships.

    It's about the long term value of the relationship. Bringing your summit back to where you were from. It's putting those skills to what you care about.

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    shares how he applied this principle by adding value to others without expecting immediate returns, which eventually led to mutual benefits 1 2.

       

    Generosity

    Generosity is a cornerstone of effective persuasion, according to Jason. He advises habitually giving something away in every interaction, whether it's advice, a connection, or a simple gesture. This approach builds trust and pays off in the long run.

    Habitually giving things away pays off with compound interest. You don't know how, but you know that it's going to turn into business success and personal growth.

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    Lewis and Jason discuss how respect and generosity can lead to better leadership and more effective persuasion 3 4.

       

    Skill Mastery

    Mastering a few key skills is crucial for becoming more persuasive. Jason suggests focusing on two to three core skills and then gradually adding new ones. This mastery builds credibility and trust, essential elements for influence.

    Mastering a skill is just really critical to success. Not trying to jump into a gazillion things, but really master two or three things and then add layer on skills after that.

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    adds that skill mastery also demonstrates commitment and hard work, further enhancing one's persuasive abilities 5 6.

       

    Authenticity

    Being original and authentic is vital for effective persuasion. Jason encourages embracing one's unique traits and quirks, inspired by icons like David Bowie. Authenticity not only sets you apart but also builds deeper connections with others.

    Lean into your quirks. Don't try to be what someone else wants you to be. Do what's inside of you.

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    Lewis and Jason discuss how living authentically can lead to greater personal and professional success 7 8.

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