61: Weleda's CEO Rob Keen On Greenwashing, Building A Strong Brand & The Future Of Natural Products

Aromatherapy

Aromatherapy plays a significant role in Weleda's approach to natural beauty, emphasizing the body's ability to heal itself. Rob Keen explains that unlike conventional medicine, which often forces changes in the body, Weleda's products provide stimuli that encourage the body to self-heal 1. He shares a personal anecdote about his son benefiting from lavender essential oil, highlighting its calming effects and the importance of being open to such natural remedies.

My belief with aromatherapy is it won't work if you don't let it work.

--- Rob Keen

This philosophy underscores the brand's commitment to using plant-based ingredients for emotional and physical well-being.

   

Natural Rhythms

The concept of natural rhythms is central to Weleda's philosophy, rooted in Rudolf Steiner's early 20th-century ideas. Rob Keen discusses how aligning personal care routines with these rhythms can enhance balance in both individuals and nature 2. He describes the biodynamic farming practices that support this philosophy, such as using sheep for natural fertilization and weed control, which result in healthier plants with deeper roots 3.

When we connect with nature, we can help kind of rebalance ourselves.

--- Rob Keen

This holistic approach not only benefits the skin but also promotes a sustainable ecosystem.