Greg Steltenpohl, ‎CEO of Califia Farms | Lessons Learnt Building Califia Farms

Environmental Impact

Greg Steltenpohl, CEO of Califia Farms, emphasizes the environmental benefits of plant-based diets. He explains that switching from dairy to plant-based milk can significantly reduce carbon emissions, as it requires less water and land resources 1. Greg believes that creating delicious plant-based products and exciting brands can encourage more people to adopt this lifestyle. He states, "The best way to do it, a, is make it taste great, and b, create an exciting brand and initiative" 1.

   

Community Focus

Califia Farms is committed to community engagement by promoting sustainable living and supporting underserved areas. Greg highlights their efforts in community-based marketing, which ensures that the dollars spent circulate back into local communities, especially in food deserts 2. He mentions partnerships with retailers like Target and NGOs to provide high-quality, nutrient-dense products at affordable prices. "These partnerships can be sort of the next generation's food system vision," Greg asserts 3.

   

Ethical Choices

Ethical considerations are central to Califia Farms' mission, as Greg discusses the importance of consumer choices in supporting ethical food systems. He stresses that plant-based diets are not just about veganism but about making informed choices that impact the environment and animal welfare 4. Greg also highlights their commitment to lower sugar content in their products, contrasting with competitors who prioritize sugar-laden beverages. "We didn't need a complicated ten commandment set of core values other than understanding what did something different and something better mean," he explains 5.